Person holding a tablet displaying a 3D architectural model of a building with data points and specifications, background shows buildings and parked cars.

The Rule of 40 is Dead

PROJECT CASE STUDIES

Is the Rule of 40 still relevant in an AI-driven world, or are new economics redefining how we measure growth, profitability, and true competitive advantage?

A crane lifting a large object above a residential street with houses on either side in a black and white photo.

A Unity of Opposites: New Housing Models That Align Owners and Residents

MARKET RESEARCH

Housing works best when landlords and tenants share incentives. Emerging models are redesigning the relationship to create stability, fairness, and long-term value for both sides.

Screenshot of a mapping app showing a map with QR code and various numbered markers.

More Units Isn’t Enough: Densifying Housing Also Requires Building Communities

EMERGING TRENDS

Building more housing units alone won’t create livable cities. Without schools, transit, parks, community space, and affordability planned in tandem, density risks producing strain instead of thriving neighbourhoods.

Scott Kaplanis Scott Kaplanis

The Rule of 40 Is Dead

Is the Rule of 40 still relevant in an AI-driven world, or are new economics redefining how we measure growth, profitability, and true competitive advantage?

Read More
Scott Kaplanis Scott Kaplanis

Trump's Housing Ban: Let’s take a closer look

Trump’s proposed ban on institutional homebuyers highlights real affordability pressures, but lasting relief hinges on solving America’s housing supply shortage, not just reshuffling who gets to buy.

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Scott Kaplanis Scott Kaplanis

Venture Capital is Swinging back to Hardware

Venture capital is undergoing a quiet transformation. After a decade dominated by software, the momentum is shifting toward hardware, infrastructure, and the physical systems that power intelligence. Canada risks being left behind if investors don’t adapt.

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Scott Kaplanis Scott Kaplanis

Homebuilding in 2025 still powered by 1890’s Playbook?

Housing is scarce not because people stopped wanting homes, but because construction insists each one is a bespoke masterpiece. The good news? Automation and new tech are finally giving the industry its long-awaited glow-up.

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