The Rule of 40 is Dead

PROJECT CASE STUDIES

Is the Rule of 40 still relevant in an AI-driven world, or are new economics redefining how we measure growth, profitability, and true competitive advantage?

A Unity of Opposites: New Housing Models That Align Owners and Residents

MARKET RESEARCH

Housing works best when landlords and tenants share incentives. Emerging models are redesigning the relationship to create stability, fairness, and long-term value for both sides.

More Units Isn’t Enough: Densifying Housing Also Requires Building Communities

EMERGING TRENDS

Building more housing units alone won’t create livable cities. Without schools, transit, parks, community space, and affordability planned in tandem, density risks producing strain instead of thriving neighbourhoods.

Scott Kaplanis Scott Kaplanis

The Rule of 40 Is Dead

Is the Rule of 40 still relevant in an AI-driven world, or are new economics redefining how we measure growth, profitability, and true competitive advantage?

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